We build the business models for the AI age

Twenty days. Structural change.
The kind that compounds.

We don't just
optimize
We redesign

Our work starts at the level of business model architecture — not process improvement, not technology selection. We examine the structural logic of how your company creates, delivers, and captures value. Then we identify precisely which elements AI does not merely improve but fundamentally transforms.

The result is not a roadmap. It is a new operating logic: tested, sequenced, and already partially in motion before our engagement concludes.

Business Model Architecture

We don't start with technology. We start with the question of how your company will create value in five years. That is the only meaningful starting point.

AI as Structure, Not Feature

AI is more than just a tool you add to existing processes. AI is an architectural decision that changes everything — value creation, pricing model, capabilities.

4 Weeks. One Sprint.

From status quo to validated AI-native business model architecture. No workshop theater. No strategy paper for the drawer. One strategic intervention.

The future of your industry has already been decided.
The question is whether you are part of it.

Strategy is architecture
AI is material

We work across three interconnected domains. Each engagement draws from all three, weighted to your structural opportunity.

HOLONLAB Process

Business Model
Architecture

We map the full value creation logic of your enterprise — revenue mechanisms, cost structures, competitive positioning — and identify where AI creates discontinuous advantage, not incremental gain. The output is a structural blueprint, not a strategy slide.

  • Value chain deconstruction
  • AI-enabled revenue mechanism design
  • Competitive moat modeling
  • Monetization architecture

AI Integration
Strategy

We sequence AI adoption around structural impact, not technological novelty. Build vs. buy decisions, data architecture requirements, model selection, and governance frameworks — all derived from the business model architecture, not from a vendor's feature list.

  • AI maturity and readiness assessment
  • Capability sequencing roadmap
  • Build / buy / partner analysis
  • Governance and risk architecture

Organizational
Rewiring

New business models require new organizational logic. We redesign decision rights, talent architecture, and leadership capability around the AI-transformed operating model. Not a change management program. A structural intervention.

  • Decision rights redesign
  • AI leadership capability build
  • Talent architecture realignment
  • Board-level AI governance

Operational AI levers
that deliver immediately

Beyond business model redesign, we execute targeted AI implementations—delivering concrete, measurable outcomes where competitors hesitate to engage.

We bridge strategy to execution: process automation, data pipelines, and seamless AI integration into your existing systems. Scoped precisely to your priorities, with immediate impact.

Three principals
No layers between you
and the work

Franz Heinfling — HOLONLAB Principal, product strategy and AI delivery

Franz Heinfling

Principal

Product expert and entrepreneur. As a Fractional Product Expert, he has shipped products for clients in healthcare, automotive, media, and fintech — including generative AI features. With 10+ years building digital products for BCG, smart, and Handelsblatt, he combines product strategy, AI delivery, and product design to bridge the gap between business model logic and technical execution.

Thomas Iovine — HOLONLAB Principal, software architecture and AI-native development

Thomas Iovine

Principal

Software Architect and entrepreneur. As Technical Consultant, he has built scalable digital products for Axel Springer, Handelsblatt, and a range of MedTech and media startups — including an AI-powered site search and audio hub for Handelsblatt. With 15+ years of engineering experience, he translates complex requirements into working products. He's built an AI-HR startup.

David Schmidt — HOLONLAB Principal, business design and venture building

David Schmidt

Principal

Business model expert and entrepreneur. As a Business Designer, he has built innovative business models for VW, Audi, Deutsche Bank, and VR Bank. As a founder he raised VC funding for a healthcare startup to disrupt Germany's prescription drug market. As Head of Product in German fintech and healthcare companies, he redesigned business models internally and managed their implementation.

What people who
worked with us say

"(...) technical expertise, user-centric approach, sense of ownership, and excellent communication set a high standard every day."

Tobias Müller

Head of IT — smart Europe

The next business model starts with a conversation

Every sprint is tailored — no template, no off-the-shelf solution. If you are ready to rethink your business model, we are ready to build it with you.